Sports Betting
Socios-Lakers and Betway-Mavericks deals add to respective NBA portfolios
The National Basketball Association’s Los Angeles Lakers have become the latest NBA franchise to sign blockchain provider Socios.com as a sponsor.
Real Madrid adapts Codere deal to new gambling advertising regulations
Real Madrid has signed an extension to its sponsorship contract with Spanish gambling platform Codere
AS Monaco signs Liga Stavok as regional gambling sponsor
French Ligue 1 club AS Monaco has signed up Russian gambling brand Liga Stavok as a regional sponsor
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment
BK8 claims female first by teaming up with England football legend Smith
Online betting operator BK8 has announced England and Arsenal football legend Kelly Smith as its first-ever female brand ambassador
Atlético regional deal offers Betway route back to LaLiga market
Spanish club Atlético de Madrid has signed up gambling platform Betway as a sponsor in a two-year deal, covering all international territories excluding Spain and Asia.
NFL finalizes agreements with four approved US sportsbooks
Operators gain rights to purchase in-game commercial inventory
Betclic adds French Football Federation rights to Ligue 1 deal
Online sports betting operator Betclic has signed as an official partner of the French Football Federation (FFF) in a five-year deal until the 2026 World Cup
Glentoran claims Northern Irish record in Bet McLean stadium naming rights deal
Northern Irish bookmaker Bet McLean has stepped up its commitment to Glentoran by agreeing a deal to become the NIFL Premiership football club’s stadium naming rights sponsor.
Fiesta Bowl aligns with Caesars Entertainment
Deal marks first pact between college bowl game and sports betting operator
Betis lands telco Finetwork as shirt sponsor ahead of betting ban
Top-tier Spanish side Real Betis has replaced shirt sponsor Betway, the betting operator, with Finetwork, a Spanish telecoms firm
Parimatch adds Chelsea to Premier League club sponsorships
Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea
Holland Casino returns as Eredivisie sponsor after 16 years
The flagship division of Dutch football, the Eredivisie has signed Holland Casino as a sponsor
British Columbia Lottery Corp. strikes Genius Sports data partnership
The British Columbia Lottery Corporation (BCLC) has secured a multiyear partnership with data and technology company Genius Sports to support its sportsbook operations as Canada legalizes single-event…
Betway upgrades VfB Stuttgart sponsorship
German club VfB Stuttgart has extended and expanded its association with gambling firm Betway
French regulator seeks to tighten sports betting rules after Euros study
France’s gambling regulator, L'Autorité Nationale des Jeux (ANJ), has called on sports betting operators to “rebalance their practices” after a study conducted during Uefa Euro 2020 revealed concerns over t…
PointsBet signs former NFL legend Brees as brand ambassador
Newly signed NBC Sports analyst takes equity in global gaming operator
Unibet enters Nascar landscape with Stewart-Haas Racing partnership
Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…