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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
US team owner Burkle leads SPAC deal for Signa Sports United
$3.2bn merger creates one of the world's largest online sports retailers
Sportfive seeks further growth in Spain as Vieta handed key role
The Sportfive agency has detailed plans to enhance its presence and activity in the Spanish market
ESA study: Pandemic provoked drop in European sponsorship industry confidence
Overall confidence among European sponsorship professionals has dipped in the last month, reflecting “ongoing challenges in overcoming the Covid-19 pandemic”, according to the tenth edition of the Eur…
Ronaldo, Lang Ping top ranking of marketable sports stars in China
Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking