Media

Boxing

International Boxing Association (Aiba) president Umar Kremlev has said that the sport’s world governing body has cleared its debts and hit his specified $50m (€42m) target from sponsorship, broadcast and…
Multiple Sports

A new report has found that only one in three sports fans in Western Europe have access to premium sport channels, with the value of sponsorship exposure on free-to-air channels once again underlined
Cricket

Indian fantasy sports company Dream11 has become naming sponsor of all International Cricket Council 'pathway' tournament qualifying events in a deal running until April 2023
Athletics

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Multiple Sports

Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing
Esports

The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…
Football

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
Football

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
US College Sports

Sports and culture media company Barstool Sports is significantly expanding its presence in the North American sports industry by securing both the naming rights and exclusive media rights to the Arizona…
Multiple Sports

H.I.G. Capital, the international private equity and asset management firm, has become the sole owner of the Sportfive agency, acquiring the 24.9-per-cent stake it did not already own
Multi-sport

The impact of the postponement of the Tokyo 2020 Olympics on the International Olympic Committee’s finances has been laid bare in its latest financial statements, with the organisation declaring revenues o…
Cricket

Marron Media, the Australia-based sports media agency co-founded by former International Cricket Council media rights manager Lara Richards, has been appointed to distribute the international broadcast…
Baseball

Major League Baseball and DraftKings have expanded their long-running partnership to enable the Massachusetts-based fantasy sports and gaming operator to stream one live game per week on its app and website
Football

Sports streaming service DAZN has strengthened its commitment to women’s football after becoming the official broadcast partner of the Japanese Women Empowerment (WE) League for the next eight years.
Football

Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnley…
Multi-sport

Streaming platform YouTube has secured the naming rights to the 6,000-seat performance venue at Hollywood Park’s 300-acre sports and entertainment complex in Inglewood, California, which is anchored b…
Motorsport

Sports entertainment property Nitro Circus is expanding on the success of last year’s Pit Bike Championships with the creation of the Nitro Circus Pit Bike Triple Crown, which has secured a linear broadcast d…
Multi-sport

Media group Discovery has signed a sponsorship contract with investment platform eToro ahead of the Tokyo Olympics