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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
MLB signs Australia-based sponsorship and streaming deal with Tabcorp betting brand
Major League Baseball has signed up Australian gambling firm Tabcorp as a regional sponsor.
As part of the multi-year deal, the brand will be afforded exclusivity in the gambling category in Australia
Years of market research led to MLB’s lucrative global deal with FTX
The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…
Washington Nationals sign expanded deal with PenFed
Major League Baseball team the Washington Nationals has renewed its partnership with PenFed Credit Union, a leading federal credit union in the US.
Doosan enhances MLB ties with Yankees deal
Korean conglomerate Doosan has entered into a multi-year partnership with Major League Baseball team the New York Yankees.