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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
PWCC pulled from eBay following shill bidding accusation
Prominent seller of sports trading cards calls charge "defamatory"
Octagon promotes Errey to managing director in Australia
Sports marketing agency Octagon has promoted Simone Errey to the position of managing director in Australia
British Columbia Lottery Corp. strikes Genius Sports data partnership
The British Columbia Lottery Corporation (BCLC) has secured a multiyear partnership with data and technology company Genius Sports to support its sportsbook operations as Canada legalizes single-event…
Michelob Ultra commits $100m to support women’s sports
To mark Women's Equality Day, Michelob Ultra has announced it will commit $100m (€85m) over the next five years to help increase visibility for women's sports and female athletes.