A new report has found that only one in three sports fans in Western Europe have access to premium sport channels, with the value of sponsorship exposure on free-to-air channels once again underlined.
The report from Ampere Analysis, commissioned by the European Broadcasting Union consortium, found that only a third of fans have access to premium channels despite pay-television’s share of sports rights having grown by 20 per cent by value in the last decade.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here