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Eurovision Sport: Report underlines value of free-to-air reach for sponsors

A new report has found that only one in three sports fans in Western Europe have access to premium sport channels, with the value of sponsorship exposure on free-to-air channels once again underlined.

The report from Ampere Analysis, commissioned by the European Broadcasting Union consortium, found that only a third of fans have access to premium channels despite pay-television’s share of sports rights having grown by 20 per cent by value in the last decade.

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