Fan Engagement
Real Sociedad signs mobile app revenue-share with PTI Digital
Spanish LaLiga club Real Sociedad has signed an initial one-year deal with digital engagement company PTI Digital in a revenue-share agreement
TikTok secures New York Yankees, YES Network partnership
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
Round-Up: IPL in UAE awaiting govt nod, Indian Super League salary cap complaint, All Blacks v NRL game still alive, and more
World Athletics said Olympic qualification for marathon and race walk events will restart from September 1, three months earlier than previously announced - Reuters/CNA
Seattle NHL expansion team unveils Kraken nickname
The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken
Borussia Dortmund to kick off virtual Asia tour with Tmall launch
German Bundesliga club Borussia Dortmund will launch an official store on Alibaba-owned Chinese ecommerce platform Tmall this Friday, ahead of the start of its virtual summer tour of Asia on Saturday
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
UFC, ACX Music partner to create music streaming app
Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
Formula E agrees partnership with Chinese video platform Kuaishou
Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Sale of F1 chequered flag squares to fans attracts strong interest
The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
EA retains exclusive NFL simulation game rights in new deal
Developer of "Madden NFL" franchise keeps key gaming rights through at least 2025
Yamaha app transmits fans’ cheers to empty stadiums
Japanese technology firm Yamaha has developed a smartphone application that lets fans cheer remotely from home for their teams playing in empty arenas
NBA signs multi-faceted technology partnership with Microsoft
The National Basketball Association has signed a multiyear, multi-faceted partnership with technology giant Microsoft aimed at elevating the fan experience and how consumers interact with the league, in…
Topps expands trading card line with artist collaborations
"Project 2020" will see classic baseball cards reinterpreted by a broad mix of modern artists
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season
Premier Lacrosse League strikes wide-ranging Ticketmaster partnership
Deal with upstart lacrosse property to include both ticketing and marketing elements
Paris Saint-Germain partners with cryptocurrency CoinCasso
French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France
NBA partners with Apple Music, UnitedMasters for Base:Line playlist
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
LaLiga agrees deal with Indian fantasy sports platform Dream11
LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24