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Formula E agrees partnership with Chinese video platform Kuaishou

BERLIN, GERMANY - MAY 25: In this handout from FIA Formula E - Lucas Di Grassi (BRA), Audi Sport ABT Schaeffler, Audi e-tron FE05, leads Sébastien Buemi (CHE), Nissan e.Dams, Nissan IMO1, at Tempelhof Airport on May 25, 2019 in Berlin, Germany. (Photo by FIA Formula E/Handout/Getty Images)

Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'.

The agreement with will see Kuaishou take on several designations, including Formula E's exclusive short video content partner, exclusive live streaming short video platform, and official promotional partner.

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