Sportfive expands Bulls deal with sponsorship, digital growth remit in France

The Sportfive agency has expanded its relationship with the Chicago Bulls as the NBA team seeks to grow its fan base in France ahead of its game in Paris next year.

Sportfive will work with the Bulls to develop a comprehensive strategy to raise the profile of the team in the country. It comes as the Bulls prepare to play the Detroit Pistons in a regular-season game at the Accor Arena in Paris on January 19.

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