Formula 1

Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…

Software company TeamViewer has revealed that it is looking to amend the terms of its existing sponsorship of Manchester United after an activist investor called out the company's sports deals

Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs

Formula 1’s Williams Racing has signed up battery manufacturer Duracell as a sponsor.

The Aston Martin Formula 1 team has signed oil and gas producer Aramco as its co-title sponsor. The long-term deal sees Aramco join Cognizant within the team’s name.