Formula 1
EA Sports lands Max Verstappen endorsement deal
Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
After FTX, ‘inflated’ crypto sponsorships are over, says OKX marketing chief
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Clamour growing for UK regulation of crypto sponsorships in sport
Politicians have not held back in their criticisms of cryptoasset involvement in sport, highlighting numerous examples of hugely hyped partnerships that have collapsed shortly after, leaving fans exposed and out of pocket.
TeamViewer says Manchester United deal under review after investor urges sponsorship exit
Software company TeamViewer has revealed that it is looking to amend the terms of its existing sponsorship of Manchester United after an activist investor called out the company's sports deals
Red Bull announces NFT launch with crypto sponsor Bybit
Formula 1 racing team Red Bull Racing has unveiled a new non-fungible token (NFT) in partnership with cryptocurrency exchange sponsor Bybit and Japanese NFT creator Chiru Labs
Williams Racing powers into 2022 F1 season with Duracell deal
Formula 1’s Williams Racing has signed up battery manufacturer Duracell as a sponsor.
Aramco acquires Aston Martin co-title sponsor rights to expand F1 presence
The Aston Martin Formula 1 team has signed oil and gas producer Aramco as its co-title sponsor.
The long-term deal sees Aramco join Cognizant within the team’s name.