Fan Engagement

The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…

US automobile insurance company Olive and Russian gaming operator Liga Stavok have been brought in as new sponsors of the National Hockey League's 2021 Stanley Cup Playoffs Bracket Challenge.

The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans

Saracens has become the first rugby union side to work with Horizm, the digital inventory management company, in a deal announced today (Friday)

International sailing championship SailGP and US multinational computer technology company Oracle have expanded their data partnership to help improve team performances and the fan experience

The Professional Triathletes Organisation has appointed the Engage Digital Partners agency as its strategic digital advisor and services partner

Specialist sports investment firm Capital Sports Media has signed deals with Turkish Süper Lig clubs Göztepe and Sivasspor to help develop new social media strategies as well as explore ways to monetise t…

USA Rugby has signed up experience management company Medallia as a sponsor to boost the governing body's fan experience and engagement work

Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), has reported record levels of fan engagement for the Women’s EHF Euro 2020, hosted by Denmark in December.

There are still question marks over whether this year's planned trans-Tasman Super Rugby competition can go ahead. The tournament is scheduled to start in May

SAP, the Germany-based multinational enterprise software company, has extended its partnership with the National Hockey League to become the presenting sponsor of the NHL's European Game of the Week initiative

Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …

Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City

French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season

The Sports Consultancy, the London-based sports events and rights consultancy, has reached an agreement with the US-based PumpJack Dataworks to provide a data-led intelligence service to rights-holders,…

LAFC has become the first Major League Soccer team to strike an audio-based partnership with wireless networking technology company Mixhalo

Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies