Spanish and Belgian federations agree content deals with Xiaohongshu

Spain v Switzerland, September 2022. (Photo by David S. Bustamante/Soccrates/Getty Images)

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup.

The Belgium deal was brokered by the Sportfive agency, which represents the federation within China.

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