Spanish and Belgian federations agree content deals with Xiaohongshu

Spain v Switzerland, September 2022. (Photo by David S. Bustamante/Soccrates/Getty Images)
Spain v Switzerland, September 2022. (Photo by David S. Bustamante/Soccrates/Getty Images)

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup.

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