Nike
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Nike’s sponsorship of Neymar comes to an end
Nike has confirmed the early end of its 15-year partnership with Brazilian football star Neymar, ending one of its most high-profile sponsorship agreements
Nike financially ‘hammered’ by Covid-19 but Knight optimistic for sport’s comeback
Nike underperformed Wall Street expectations by more than $900m ($762
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
Purple Reign – Nike & the Minnesota Timberwolves
Nike and the Minnesota Timberwolves set new records for NBA social, web traffic, jersey sales and engagement statistics with the 2018-19 reveal campaign for the team’s Prince-inspired Nike ‘City Threads’ kit.
Jordan Brand’s Jumpman logo to appear on select NBA uniforms next season
Jordan Brand's Jumpman logo will appear on all National Basketball Association Statement Edition uniforms, starting with the 2020-21 season.
Infront brokers Stade Toulousain’s long-term Nike renewal
French Top 14 rugby union club Stade Toulousain has renewed its kit supply agreement with sportswear giant Nike until the end of the 2024-25 season in a deal brokered by the French arm of the Infront agency
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Round-Up: Football salary cap proposed, India-Sri Lanka tour decision delay, UFC on Bilibili, and more
The president of the German football federation and the chairman of Bayern Munich are proposing a salary cap for professional football in Europe
Nike postpones Euro 2020 national team kit launches as contracts scrutinised
Nike’s launch of Euro 2020 national team kits for England, France and three other European countries were postponed this week because of the Covid-19 pandemic.
Roger Federer reclaims rights to ‘RF’ logo from Nike
Tennis star Roger Federer has reclaimed the the rights to use the famous ‘RF’ marque from his former kit supplier, Nike, two years after he split from the company.
Nike sells out of Kobe Bryant merchandise following Lakers star’s death
Sports apparel and shoe manufacturer Nike has sold out of all Kobe Bryant-related items from its Nike
Nike and Coca-Cola deals take Korean FA sponsorship income to $34m
The Korean Football Association's annual sponsorship income will reach nearly $34m (€31m) after its latest round of deals, according to the Chosun Ilbo newspaper.
Nike backs esports giant T1 in Lagardère-brokered deal
US sportswear company Nike has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports
Nike agrees long-term extension with Chinese Athletics Association
The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
Liverpool wins High Court case against New Balance
Liverpool FC has won its court battle against sportswear brand New Balance, its current Official Kit Supplier.
Nike named presenting partner of NBA Mexico City Games 2019
Leading footwear and apparel manufacturer Nike has been named the presenting partner of the NBA Mexico City Games for the third consecutive season.