Nike's calculated gamble on its use of controversial NFL quarterback Colin Kaepernick in its Just Do It marketing campaign has driven "record engagement" with the brand on social media.
Paris St-Germain and the Jordan Brand formally announced their highly-anticipated new collaboration on Thursday ahead of next week's Champions League group stage
Nike’s Jordan Brand will attempt to migrate its lifestyle brand to football with its first ever football club collection.
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
US sportswear giant Nike has sealed a $58m (€50m) extension with Clemson Athletics, which represents the sports teams of Clemson University in South Carolina.
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry...
German Bundesliga football club FC Augsburg has extended its partnership with US sportswear manufacturer Nike.