Bronny James signs Nike NIL deal

Bronny James (l) and his father, LeBron, in 2021 (Photo by Christian Petersen/Getty Images)
Bronny James (l) and his father, LeBron, in 2021 (Photo by Christian Petersen/Getty Images)

American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James.

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