![Bronny James (l) and his father, LeBron, in 2021 (Photo by Christian Petersen/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2022/10/Bronny-and-LBJ.jpeg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James.
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