Nike
No Fuss. Football as It Should Be – Nike & VfL Bochum
Bochum and Nike’s campaign promoting the club's 2020-21 jersey led to tripling the previous season’s shirt sales and generating record revenue even without fans in the stadium or the physical club shop.
Sal Al Patio Y Conquistalo – Nike & Sevilla FC Femenino
In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Purple Reign – Nike & the Minnesota Timberwolves
Nike and the Minnesota Timberwolves set new records for NBA social, web traffic, jersey sales and engagement statistics with the 2018-19 reveal campaign for the team’s Prince-inspired Nike ‘City Threads’ kit.
Zion Williamson signs multi-year shoe contract with Jordan Brand
Following a bidding war for his services, No. 1 overall NBA draft pick Zion Williamson has signed a multi-year shoe deal with Jordan Brand. Terms of the partnership were not announced
St John’s University signs apparel partnership with Nike
St. John's University has renewed its apparel partnership with Nike following the expiration of a six-year deal with Under Armor
Nike enters esports team sponsorship, debuts with Brazil’s Furia
US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia
PSG signs record kit deal with Nike, breaks one million shirt sales
French Ligue 1 club Paris Saint-Germain has signed a new, record kit deal with US sportswear brand Nike
Nike extends kit deal with Brighton and Hove Albion
Premier League football club Brighton and Hove Albion has agreed a three-season extension to its kit partnership with US sportswear brand Nike
Nike continues long association with Syracuse University
Syracuse University has agreed a multi-year extension to its kit partnership with Nike – an association that has spanned more than three decades.
Nike tops ‘Most Valuable Retail Brands’ rankings for second year
US sports brand Nike has been named as the most valuable apparel brand for the second consecutive year by the BrandZ Top 75 Most Valuable Retail Brands report
NWSL extends Nike partnership through 2022 – report
The National Women’s Soccer League has reportedly extended its partnership with Nike through the 2022 season.
Internacional swaps Nike for adidas as fans demand casualwear
Brazilian Série A club Internacional has signed a new kit partnership with German sportswear brand adidas.
Nike invests as first apparel partner of China’s League of Legends Pro League
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
LaLiga signs match ball, technical sponsor deal with Puma
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga.
Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Liverpool moves in on record-breaking kit deal with Nike – report
Premier League club Liverpool is reportedly in advanced talks with Nike over a new long-term kit deal that, if signed, would be a new league record
2019 a “tipping point” in women’s football – Nike exec
A leading Nike executive has said 2019 – the year of the Women’s World Cup in France – will be a “tipping point” for women’s football.
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