Nike
It’s a Chelsea Thing – Nike & Chelsea FC
Creatively inspired by London’s 1960s Op-Art movement, Chelsea’s 2021-22 season shirt launch campaign was fronted by young players from across the club’s teams and amplified by kit partner Nike and shirt sponsor Three.
Nike becomes official apparel partner of the Big Bash League
Nike has agreed a kit deal with the Big Bash League to supply all eight teams with playing and training wear for next season
Elche ends Hummel kit supply deal early to sign with Nike
Spanish LaLiga football club Elche has switched kit suppliers from Danish brand Hummel to global sportswear company Nike
Fiji Rugby hails ‘superior’ Nike kit deal
US sportswear manufacturer Nike has agreed a deal to become the official kit supplier of Fiji Rugby
Cubs, Nike unveil latest uniform in MLB City Connect program
Alternate uniform effort seeks to tap into local culture and history
Biles leaves Nike to partner with Gap’s Athleta brand
American superstar gymnast Simone Biles has ended her long-standing relationship with Nike to strike a new apparel partnership with Gap's Athleta brand
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
Adidas shirts ‘dropped’ by Shanghai Half Marathon in Xinjiang cotton row
The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Hogben appointed LimeLight Sports MD in management reshuffle
James Hogben has been promoted to managing director of the LimeLight Sports agency, which works with brands in the mass participation sector
UCLA strikes wide-ranging partnership with Nike, Jordan Brand
The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …
No Fuss. Football as It Should Be – Nike & VfL Bochum
Bochum and Nike’s campaign promoting the club's 2020-21 jersey led to tripling the previous season’s shirt sales and generating record revenue even without fans in the stadium or the physical club shop.
University of New Mexico seals three-year Nike extension
The University of New Mexico athletics department has announced a three-year extension of its uniform and apparel partnership with Nike through the 2022-23 athletic year.
Sal Al Patio Y Conquistalo – Nike & Sevilla FC Femenino
In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Nike’s sponsorship of Neymar comes to an end
Nike has confirmed the early end of its 15-year partnership with Brazilian football star Neymar, ending one of its most high-profile sponsorship agreements
Nike financially ‘hammered’ by Covid-19 but Knight optimistic for sport’s comeback
Nike underperformed Wall Street expectations by more than $900m ($762
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA