Nike
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No Fuss. Football as It Should Be – Nike & VfL Bochum
Bochum and Nike’s campaign promoting the club's 2020-21 jersey led to tripling the previous season’s shirt sales and generating record revenue even without fans in the stadium or the physical club shop.
Sal Al Patio Y Conquistalo – Nike & Sevilla FC Femenino
In September 2019, Nike created a campaign to drive jersey sales for the first shirt designed specifically for the women’s team by empowering Seville’s female footballers.
Mount Olympus – Nike & the NBA
In July 2019, Nike leveraged its NBA supplier partnership and its endorser deal with Giannis Antetokounmpo to celebrate the player’s MVP award and promote the launch of his first signature shoe.
Purple Reign – Nike & the Minnesota Timberwolves
Nike and the Minnesota Timberwolves set new records for NBA social, web traffic, jersey sales and engagement statistics with the 2018-19 reveal campaign for the team’s Prince-inspired Nike ‘City Threads’ kit.
Nike invests as first apparel partner of China’s League of Legends Pro League
US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.
AS Monaco leaves Nike, signs six-year kit deal with Kappa
Italian sportswear brand Kappa will pay between €5m ($5.6m) and €6m per season as the new kit supplier at French club AS Monaco, according to industry sources.
Nike partners Premier League for next cycle – EA Sports, Barclays, Budweiser to follow
Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Sevilla’s top tier drives sponsorship revenue at Spanish challenger club
LaLiga club Sevilla will earn at least €7.25m ($8.3m) from its shirt inventory this season, thanks to two new top-tier sponsors.
“If it doesn’t work for them, Nike’s not doing it, right?”
David Abrutyn, partner with Bruin Sports Capital, explains how the three-way licensing deal between the NFL, Nike and Fanatics works for the sporting goods giant, which extended its on-field rights partnership with the NFL in March.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.