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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
MLB’s Cubs sign Wintrust as latest legacy partner
Banking group Wintrust Financial Corporation has become the official banking partner and fifth ‘legacy partner’ of MLB baseball franchise the Chicago Cubs.
MLB’s Cubs given clean bill of health by ATI
US orthopaedic rehabilitation provider ATI Physical Therapy has entered into a partnership with MLB baseball franchise the Chicago Cubs.
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
MLB renews long-running tie with Mastercard
New term to feature heightened focus on support to small businesses