Infront

Multiple Sports

Sponsorship executive Diego Checha has been appointed as associate director of sales for winter sports and premium rights at Infront Germany after five and a half years with the Sportfive agency
Badminton

French oil and gas company TotalEnergies will continue to serve as the title sponsor of major events organised by the Badminton World Federation as part of an extended deal brokered by the Infront agency
Athletics

The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race
Ice Hockey

Pan-European ice hockey competition the Champions Hockey League has announced Ukrainian 'agroindustrial' company APK-Invest and Swiss gaming firm mycasino as new sponsors ahead of the start of its 2021-22…
Multiple Sports

The Infront agency has appointed Christopher Axer, Fifa’s head of sponsorship sales, to lead the central sales team at its ProSports division.
Handball

The European Handball Federation has extended its title sponsorship deal for the women’s Champions League tournament with logistics company Delo Group.
Ice Hockey

The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF
Ice Hockey

Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
Ice Hockey

Ice hockey’s Champions Hockey League (CHL) has signed tire specialists GT Radial to its sponsorship portfolio in a contract brokered by the Infront agency.
Multi-sport

Germany-based workwear supplier Engelbert Strauss has recruited Antonio Dominguez from the Infront agency to head up its new in-house sponsorship division
Football

German football club FC Köln has secured a kit supply deal with Danish sportswear manufacturer Hummel.
Football

German Bundesliga football club FSV Mainz 05 has secured a stadium naming rights deal with textile specialists Mewa
Bobsleigh/skeleton

The International Bobsleigh and Skeleton Federation (IBSF) has issued a request for proposals for its global broadcast and sponsorship rights as Infront, the long-standing incumbent rights-holding agency,…
Tennis

Sports marketing and events company Emotion Group has appointed Patrik Holmgren, the former senior director of summer sports at the Infront agency, as head of sales and marketing in Germany and the Iberian…
Handball

Infront, the exclusive media and marketing partner of the European Handball Federation (EHF), has reported record levels of fan engagement for the Women’s EHF Euro 2020, hosted by Denmark in December.
Squash

The Infront agency has committed to a long-term investment in squash in a deal that involves a minority equity shareholding in a new company set up to manage and commercialise the Professional Squash Association’s c…
Ice Hockey

The German Ice Hockey Federation (DEB) has extended its sponsorship contract with automotive manufacturer Skoda. The deal, which was brokered by sports marketing agency Infront, will now run until 2023
Skiing

The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.