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Caffè Latte backs Alpine World Ski Champs in Infront-brokered deal

The logo of the FIS Alpine World Ski Championships in Cortina d'Ampezzo (Photo by MARCO BERTORELLO/AFP via Getty Images)

The Infront agency has brokered a deal for coffee brand Caffè Latte to sponsor the International Ski Federation’s (FIS) upcoming Alpine World Ski Championships in Cortina d’Ampezzo, Italy.

Infront serves as the exclusive marketing partner of the event, which gets underway on Sunday and runs until February 21.

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