Infront Sports & Media
Engelbert Strauss joins road to EHF Euro 2020
Champions Hockey League banks new partner
Private banking and asset management group LGT has agreed a deal to sponsor ice hockey’s pan-European club competition the Champions Hockey League.
BMW maintains winter sports backing
German automotive manufacturer BMW has extended its partnership with the Infront Sports & Media agency, through which it will continue to sponsor a host of winter sports properties.
Edox returns as European Curling Championships partner
Swiss watchmaker Edox has been named as the official timekeeper of this year’s European Curling Championships, which will take place in St Gallen, Switzerland.
Alpine Ski World Cup prints new partnership
Jack Wolfskin extends backing of FIS Alpine Ski World Cup
Outdoor clothing and equipment provider Jack Wolfskin has renewed its sponsorship of the International Ski Federation’s (FIS) Alpine Ski World Cup.
IBU extends Infront marketing rights agreement
The International Biathlon Union (IBU) has extended its marketing rights agreement with the Infront Sports & Media agency until 2022.
Engelbert Strauss furthers handball commitment with EHF Euros deal
Work and safety wear manufacturer Engelbert Strauss has renewed its official sponsorship of the European Handball Federation’s leading national team tournaments for their 2016 and 2018 editions.
Infront unveils Tissot as new CBA League partner
The Infront Sports & Media agency, exclusive marketing partner of China’s CBA Professional Basketball League, has confirmed Swiss watch brand Tissot as the new official timekeeper of the CBA League.
Spor Toto nets Turkish Basketball League Play-off rights
Sports betting provider Spor Toto has agreed a title sponsorship deal with the Turkish Basketball Federation for the Turkish Basketball League Play-offs.
Trek links up with Tour de Suisse
Bicycle and cycling product manufacturer Trek has struck a partnership with the Tour de Suisse cycling race.
Title sponsor secured for World Women’s Curling Championship
Japanese agricultural cooperatives federation Zen-Noh has reached a deal to become the title sponsor of the 2015 World Women’s Curling Championship.
German success key to Four Hills fortunes
The overall value of the Vierschanzentournee (Four Hills Tournament) sponsorship portfolio has been affected by German sporting success in 2013-14.
InfrontRingier to sell Basel tennis event’s sponsorship rights
The InfrontRingier Sports & Entertainment agency has struck a long-term deal to offer the main sponsorship packages of the Swiss Indoors Basel ATP World Tour 500 men’s tennis tournament.
Abbott matches rights fee with activation commitment for WMM
Healthcare and pharmaceutical brand Abbott has signed the title rights to the World Marathon Majors (WMM) for four years, from 2015 to 2018, as part of a larger overall spend on the six-marathon series.
German Ice Hockey Federation extends marketing partnership
The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.
Infront links up with 24 ORE Group to enhance Italian national team brand
The Infront Sports & Media agency and Italian publishing house 24 ORE Group have been appointed as commercial advisers to the FIGC, football’s governing body in Italy.
Werder Bremen seals Infront extension
The Infront Sports & Media agency will continue to sell German Bundesliga football club Werder Bremen’s top sponsorship rights through to the end of the 2028-29 season.