Jack Wolfskin extends backing of FIS Alpine Ski World Cup

Outdoor clothing and equipment provider Jack Wolfskin has renewed its sponsorship of the International Ski Federation’s (FIS) Alpine Ski World Cup.

The new four-year deal, which was brokered by the Infront Sports & Media agency, covers the 2016-17 to 2019-20 seasons of the competition.

Under the agreement, Jack Wolfskin will receive brand exposure at 43 races each season, with its logo to appear at the start and finish lines, along the course and on athletes’ bibs.

The company’s logo will also feature in all official communication and print materials, as well as on the FIS website and in video spots on-site. Further benefits include hospitality packages and other advertising and promotional rights.

Jack Wolfskin chief executive Melody Harris-Jensbach said: “The Audi FIS Alpine Ski World Cup provides us with an excellent platform from which we can achieve a strong and continuous presence in winter sports and communicate the Jack Wolfskin products within a technical and functional environment to ski and outdoor enthusiasts.”

The 2016-17 Alpine Ski World Cup gets underway in Sölden, Austria on October 22.