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German Ice Hockey Federation extends marketing partnership

The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.

The deal will run for three years, from 2014-15 until 2016-17.

Under the partnership, Infront will continue to market all sponsorship, advertising and licensing rights of the DEB, including its national teams and the teams’ home games.

The latest agreement will extend a partnership that began in 2006.

Bruno Marty, executive director winter sports at Infront, said: “Ice hockey is a core sport in Germany and due to its popularity has the potential to set off nationwide euphoria.”

DEB and Infront also form the German organising committee for the International Ice Hockey Federation’s 2017 Ice Hockey World Championship, which will be co-hosted by the German city of Cologne and the French capital of Paris.