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Alpine Ski World Cup prints new partnership

German online printing company FlyerAlarm has agreed a deal to sponsor 19 races during the 2016-17 season of the International Ski Federation’s (FIS) Alpine Ski World Cup.

FlyerAlarm will benefit from brand exposure at 11 different locations across all five alpine skiing disciplines.

The company’s logo will be visible in the start and finish areas, as well as along the course. FlyerAlarm will also be granted a hospitality contingent and further advertising and promotional rights.

“We will use the increased awareness of our brand to support our new customers with innovative printing, advertising and marketing services to aid their activities with upmost professionalism,” Farid Mahmood, chief international officer at FlyerAlarm, said.

The deal was brokered by the Infront Sports & Media agency, which markets the advertising and sponsorship rights for the majority of FIS World Cup races. The agreement will commence with the races in Val d'Isère, France this weekend.