Fanatics
Fanatics unveils wide-ranging New Zealand Rugby deal
Just days after announcing an extensive new deal with Juventus, global sports merchandising firm Fanatics has sealed a similar long-term agreement with New Zealand Rugby.
Fanatics becomes master licensee of Juventus merchandise to 2035
Global sports merchandising company Fanatics is to manage all merchandise for Juventus worldwide for the next decade as part of an extensive commercial deal with the Italian club
Fanatics aligns with Topsports to boost Chinese merchandising operations
Fanatics has struck a deal with Topsports, China’s largest sports retailer, to develop its operational capabilities in the country, SportBusiness understands.
Fanatics to take over physical and online retail for R&A
Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.
Fanatics begins AFL merchandise expansion with Essendon deal
Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.
DAZN makes major merchandising move with Fanatics agreement
Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Fanatics to expand retail space at Pittsburgh Pirates’ PNC Park
Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
MLB’s Giants, Fanatics extend retail deal by 10 years
Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
Fanatics hires Mitchell from Portsmouth in commercial role
Global sports merchandising company Fanatics has hired Anna Mitchell as director of UK business development
Topps reviews its options after losing MLB rights
Iconic trading card company said it was blindsided by actions of MLB, MLBPA
MLB, MLBPA shifting exclusive trading card rights to Fanatics
Creation of new joint venture to end long-running MLB tie with Topps
Fanatics, BSE Global secure multiyear retail partnership
Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …
Fanatics valuation hits $18bn after $325m funding round, Rubin announced as CEO
Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.
Fanatics strikes exclusive Ohtani memorabilia, collectibles partnership
Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani