Endesa takes commitment to Spanish basketball past €100m
Endesa, the Spanish electrical utility company, has taken its financial commitment to basketball in the country beyond the €100m ($106.5m) mark, after today (Thursday) announcing new sponsorship deals with the sport's two biggest domestic institutions.
Nike supplies Uruguay’s Copa America kits as AUF plans long-term tender
The Uruguayan Football Federation (AUF) is to launch a kit supply tender later this year after signing a short-term deal with Nike for the upcoming men's Copa America.
In-game digital buys becoming key revenue stream for esports teams
A shift in the esports revenue distribution model away from prioritising sponsorship to focus more on in-game digital purchases is set to become the new norm, industry experts have predicted.
LA Dodgers adds Japanese airline to sponsorship roster
All Nippon Airways (ANA) has become the official Japanese airline partner of Major League Baseball's Los Angeles Dodgers
NFL’s expanded Global Markets Program adds five countries, four teams
The National Football League has once again expanded its Global Markets Program, taking the initiative to five new countries in South America, Asia and Africa and opening up commercial opportunities for four more franchises.
Shock as Nike ousts Adidas as Germany kit supplier
One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
Hisense puts branding on Supercars’ Penrite Racing
Hisense Australia, a division of the Chinese electronic appliance company, has signed up as a sponsor of Penrite Racing, the Supercars outfit owned by Grove Racing
Record Bundesliga revenues top €5bn to beat pre-pandemic levels
Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.
Castore beefs up English football presence with Umbro sublicensing
SportBusiness understands Castore is positioned to take over all existing Umbro football kit contracts in the UK, with exclusive windows to become each club's kit supplier after their Umbro contracts expire.
Feyenoord set for lucrative Mediamarkt shirt sponsorship
Feyenoord is to have a new shirt sponsor from the 2024-25 season, with a lucrative agreement with German electronics retailer Mediamarkt thought to be in place.