Western Union joins US sponsor portfolio of Mexican FA
US financial services firm Western Union has signed up as a sponsor of the Mexican men's national team
World Lacrosse nets Nike, launches OTT platform
World Lacrosse's long-term sponsorship with Nike continues a rush of commercial activity that has also included the launch of an OTT platform with Sportall.
Google Pixel partners Brighton for Japan tour
Brighton & Hove Albion has struck a sponsorship deal with Google Pixel, the US technology company's consumer electronics brand, related to its pre-season tour of Japan, which gets under way this week
New UWCL era to kick off with Two Circles in commercial box seat
The Two Circles agency and Uefa have finalised contracts for the global broadcast and sponsorship rights to the Uefa Women’s Champions League.
Parimatch becomes fifth regional AFA sponsor in India
Parimatch, the betting operator, has become the latest regional sponsor of the Argentina national football team
Mentos Gum latest on board for Esports World Cup
Mentos Gum, the chewing gum brand, has signed up as a sponsor of the ongoing Esports World Cup in Saudi Arabia
Saudi staging of top AFC events sees Neom renew global deal
Neom, the new region being built by the Saudi Arabian government in the country’s north west, is to continue as a leading sponsor of the Asian Football Confederation throughout the decade.
New Era signs landmark NHL licensee deal
New Era has struck its first central licensing agreement with the National Hockey League, meaning it now has similar deals in place with all five of North America's major sports leagues
Como signs with Adidas ahead of Serie A return
 Como 1907 FC, which is returning to Serie A for the first time in more than two decades, has signed a multi-year kit supply deal with Adidas.
Infront lands Italian cycling commercial remit
The Infront agency has strengthened its position in cycling, a signing a six-year contract with the Italian Cycling Federation (FCI)