Jonathan Rest

Spanish department store chain El Corte Inglés has signed on as the official ticketing platform and official sponsor of padel's Hexagon Cup.

The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a multi-year deal with technology and IT consulting firm IBM

Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)

Incumbents Team Marketing and Relevent Sports Group are the two agencies still vying to sell Uefa club competition rights from 2027-28 following recent presentations, SportBusiness understands

Best Buy, the US technology retailer, has announced its first move into golf, becoming the third founding partner of TGL, the tech-driven team indoor golf league

BeIN Sports has made its second payment to the French football league, but the dispute over the sponsorship element remains unresolved. The pay-television broadcaster has paid €15.7m ($16.7

Ecuadorian water brand Splendor Water has signed up as the Official Premium Water of Major League Soccer's Inter Miami CF

The Sportfive agency has renewed one of its longest-standing commercial deals, reupping its agreement with the German Handball Federation (DHB) until 2030

The University of Cincinnati (UC) has become the latest top college in the United States to bring its sponsorship sales in-house.

Uefa has announced it will launch a Request for Proposals on November 11 in the match kit category related to its Uefa Kit Assistance scheme