Fanatics
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
PSG furthers US drive with LA retail store in Fanatics tie-up
French Ligue 1 club Paris Saint-Germain has set a first for a European football team by opening a permanent retail store in the US as part of its deal with global sports merchandising company Fanatics
Phoenix Suns, Fanatics strike long-term omnichannel retail partnership
Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns
Fanatics, University of Minnesota sign omnichannel agreement
Global sports merchandising giant further expands its collegiate business
Fanatics, University of Oklahoma secure 10-year retail and licensing partnership
Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…
Fanatics adds Magic Johnson to board
Basketball Hall of Famer to help guide global merchandising giant
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
Atlético Madrid extends Fanatics merchandise deal until 2025
Spanish LaLiga side Atlético de Madrid has announced an extension to its e-commerce and manufacturing deal with sports merchandising giant Fanatics that will take the agreement up to 2025.
Fanatics, Lids expand college sports presence with Barnes & Noble Education partnership
US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…
Fanatics adds non-apparel expertise with WinCraft deal
Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft
NHL Reverse Retro jersey collection proves immediate commercial success
The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
Lakers smash record for NBA championship merchandise sales
The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
Fanatics inks decade-long deal with Hokkaido Nippon Ham Fighters
Sports merchandise manufacturer and retailer Fanatics has announced a ten-year deal with Japanese baseball team Hokkaido Nippon-Ham Fighters
Fanatics acquires Vetta Brands assets to expand headwear business
Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…
Fanatics raises $350m in Series E funding ahead of likely IPO
International sports merchandiser Fanatics has raised $350m (£267.7m/€296.2m) in its latest investment round and appears to be preparing for an initial public offering.