’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.

Cryptocurrency company is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Arena's billion-dollar-plus sports sponsorship agreements have allowed the cryptocurrency platform to reach the "widest global audience", the company's chief marketing officer has said.

Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the cryptocurrency company fell through at the last moment.

Cryptocurrency platform has expanded its presence in Formula 1 by securing a nine-year deal to become the official title sponsor of the Miami Grand Prix, which is taking place on May 6-8

Australian Football League club Adelaide Crows has announced a “multi-year” sponsorship agreement with cryptocurrency exchange platform The deal sees

National Women's Soccer League expansion team Angel City FC has brought in cryptocurrency exchange as club’s official cryptocurrency and nonfungible token (NFT) partner.

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform as a sponsor of its Copa Libertadores club competition. The deal makes Crypto

Agreement sets a new highwater mark in US sports naming rights

Hong Kong-based exchange extends active run of sports sponsorships

Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange The deal names Crypto.c

Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A

Cryptocurrency exchange signed as a top-tier Formula 1 sponsor in late June in a lucrative agreement

Cryptocurrency platform has made its latest major move in the sports sponsorship market after signing a long-term deal with the Ultimate Fighting Championship mixed martial arts promotion. Crypto

Cryptocurrency platform has today (Tuesday) broadened its presence in Formula 1 by signing up as the seventh top-tier global partner of the motor-racing championship

The International Ice Hockey Federation has become the latest sports property to sign as a sponsor

Lega Pro, organising body of Italian football's third-tier Serie C, has said it will take “every initiative to protect the rights of its teams” after plans were revealed to exclude third- and fourth-tier foo…

Aston Martin has continued its sponsorship drive ahead of its return to the Formula 1 grid, claiming a first through a deal with cryptocurrency platform, Crypto