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Crypto.com continues sponsorship drive with landmark UFC deal

Timur Valiev of Russia kicks Raoni Barcelos of Brazil in a bantamweight fight during the UFC Fight Night event (Photo by Chris Unger/Zuffa LLC via Getty Images)

Cryptocurrency platform Crypto.com has made its latest major move in the sports sponsorship market after signing a long-term deal with the Ultimate Fighting Championship mixed martial arts promotion.

Crypto.com becomes the first global official fight kit partner of UFC and will benefit from brand exposure on fight kits worn by athletes in competition. Its logo will also appear on fight kit apparel worn by the athletes’ corner men and women.

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