USA
Manziel interest prompts Browns sponsorship
NFL American football team Cleveland Browns have signed a sponsorship agreement with Columbus-based discount department store chain Value City Furniture that will look to capitalise on increased fan interest surrounding the franchise’s pre-season training camp.
Patriot League extends with apparel partner
Branded merchandise company G&G Outfitters has agreed a three-year extension to its partnership with US college athletics conference the Patriot League.
Pac-12 teams up with Chevron
College sports organisation the Pac-12 Conference has signed a three-year partnership with energy company Chevron.
Bitcoin partners with Georgia Tech teams
Online payment system Bitcoin has expanded its involvement in American college sport through a sponsorship agreement with the Georgia Institute of Technology’s Athletic Association.
Three brands dominate the four golf Majors
Carmaker Mercedes-Benz, watchmaker Rolex and IT company IBM are the most prolific sponsors among the brands that sponsor golf’s four major tournaments. Each has a deal with more than one Major. The 21 main sponsorship positions across the four tournaments are taken up by 16 different brands.
MLB’s Giants score refreshing deal with Dr Pepper Snapple
Beverages group Dr Pepper Snapple has entered into a sponsorship agreement with Major League Baseball franchise the San Francisco Giants.
United Airlines, Citrix sign up for new 49ers stadium
United Airlines and Citrix, a mobile services company, have secured deals with the Santa Clara Stadium Authority and the San Francisco 49ers to become commercial partners of the NFL American football franchise’s new stadium.
PGA Tour gets comfortable with new sponsor
Bedding provider Tempur-Pedic has become an official sponsor of golf’s PGA Tour.
IMG Academy tees off Junior World Golf Championships deal
Florida-based elite sports training institute IMG Academy has reached a deal to become the title sponsor of the Junior World Golf Championships from 2015.
Sentient Jet wings in for Breeders’ Cup
Private aviation company Sentient Jet has agreed a multi-year deal to become the title sponsor of the Breeders’ Cup Juvenile grade one thoroughbred race, along with the exclusive private aviation partner of the Breeders’ Cup US horse racing showpiece.
Seattle Mariners deposit KeyBank extension
Regional banking group KeyBank has signed a three-year extension to its sponsorship of Major League Baseball's Seattle Mariners.
Reno-Tahoe Open ends wait for title sponsor
California-based cloud-connected security and storage solutions company Barracuda Networks has agreed a four-year deal to become the title sponsor of the Reno-Tahoe Open PGA Tour golf event.
TDECU secures naming rights for Houston Football Stadium
Credit union TDECU has sealed a 10-year stadium naming rights deal worth $15m (€11m) with the University of Houston for its new American football stadium.
Outerwall builds Seattle Seahawks partnership
NFL American football team Seattle Seahawks has signed a three-year sponsorship deal with Washington-based retail services provider Outerwall.
Garmin-Sharp poised for naming sponsor switch
UCI ProTour cycling team Garmin-Sharp has said it will change its naming sponsor arrangements in 2015.
Trek Factory Racing gets connected with Samsung
Korean multinational electronics firm Samsung has agreed a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing that will run through 2015.
Magic nets Sentient Jet extension
NBA basketball team Orlando Magic has signed a multi-year renewal to its partnership with private aviation company Sentient Jet.
BHP Billiton on board with Houston Dynamo
Global resources company BHP Billiton has agreed to become the new main sponsor of US Major League Soccer team Houston Dynamo.