PGA Tour gets comfortable with new sponsor

Bedding provider Tempur-Pedic has become an official sponsor of golf’s PGA Tour.

The deal will run for three years, from 2014 to 2016.

Tempur-Pedic, which will be the tour’s official mattress, bedding and pillow sponsor, was an advertising partner of the website last year.

Tom Wade, the tour’s chief commercial officer, said: “It is exciting for us to establish a sponsor relationship with the leader in this category and we look forward to working with the Tempur-Pedic team to build a programme that engages our fans in a unique way.”