USA
NHL’s Coyotes seal new arena naming rights partner
The National Hockey League’s Arizona Coyotes has sealed a nine-year deal for Gila River Casinos to become the new naming rights partner of the ice hockey franchise’s home arena.
IMG College to drive sponsorships for Harvard Athletics
The IMG College agency has signed a multi-year deal with Harvard University to boost the sponsorship programme of its athletics department.
National Guard withdraws from Nascar and IndyCar
US reserve military force the National Guard has announced it will withdraw from its sponsorship commitments to Nascar and IndyCar at the end of the US motor racing series’ 2014 seasons.
TAG Heuer expands IndyCar ties
Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.
PGA of America counts on Omega as long-term partner
Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.
Detroit Lions go green with Repreve
NFL American football team Detroit Lions has announced recycled fibre brand Repreve, part of the Unifi manufacturing company, as its official sustainability partner.
Nationwide touches down with NFL partnership
Ohio-based insurance and financial services firm Nationwide has signed a three-year deal to become an official insurance sponsor of the NFL through to the end of the American football league’s 2016 season.
Chobani feeds into college market with IMG
American Greek yoghurt brand Chobani has signed a multi-year deal with the IMG College agency to promote its brand through a number of US universities.
Lexus on board for cycling’s USA Pro Challenge
Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has signed a two-year deal to become the official vehicle of the USA Pro Challenge through the 2015 edition of the annual cycling race.
Rutgers marks Big Ten switch with sponsor deals
The athletics division of Rutgers University has agreed five-year sponsorship deals with Robert Wood Johnson University Hospital and health insurance provider AmeriHealth New Jersey to mark the US college’s move into the Big Ten Conference.
Bank of America backs Special Olympics World Games
US financial institution Bank of America has enhanced its long-standing association with the Special Olympics multi-sport event ahead of its 2015 World Games in Los Angeles.
Dannon scoops up NFL partnership
Food products company Dannon has reached an agreement to become the official yoghurt sponsor of the NFL American football league from 2015.
Samsung, Diageo and HSS team up with USA Basketball
USA Basketball has announced new marketing partnerships with electronics manufacturer Samsung, beverages company Diageo and the Hospital for Special Surgery (HSS) in deals that will run through 2016.
New York City FC recruits Hays
Global recruitment specialist Hays has entered into a three-year partnership with Major League Soccer newcomer New York City Football Club.
NFL’s Jaguars add Smart Pharmacy to commercial roster
NFL American football team Jacksonville Jaguars have agreed a three-year partnership with locally-based retail pharmacy Smart Pharmacy.
Washington Redskins team up with local newspaper group
NFL American football team Washington Redskins has entered into a content and marketing partnership with the Washington Times newspaper for the 2014 season.
Texas Rangers strike deal with Hyundai
Major League Baseball team Texas Rangers has secured a five-year sponsorship deal with Korean automotive company Hyundai which will extend through the 2018 season.
Jacksonville Jaguars bank extension with naming rights partner
US financial services company EverBank has extended its stadium naming rights deal with NFL American football franchise the Jacksonville Jaguars, signing a 10-year contract worth $43m (€31.6m).