NFL American football team Cleveland Browns have signed a sponsorship agreement with Columbus-based discount department store chain Value City Furniture that will look to capitalise on increased fan interest surrounding the franchise’s pre-season training camp.
Demand for spectator places at training camp practices has increased significantly since the Browns secured quarterback Johnny Manziel in the first round of the NFL draft.
Cleveland fans have been asked to register on the franchise’s official website if they plan to attend practices and the Value City Furniture East Pass will allow them to enter the Browns’ training facility 30 minutes early, starting with this Saturday’s opening morning session.
Browns vice-president of fan experience and marketing Kevin Griffin told Crains Cleveland Business that 250 to 300 pass holders will have the chance to enter each of the 13 practice sessions at the team’s 5,000-capacity facility half an hour early.
The Value City Furniture Pass will also grant fans faster entry to the Browns’ FirstEnergy Stadium on game day. While the passes relate to individual practice sessions for which fans are selected and notified via email, it applies to all 10 home games from the August 23 preseason opener against St Louis Rams and all regular season fixtures.