USA
Chicago Bears secure wide-ranging partnership with PNC Bank
US financial services corporation PNC Bank has entered into a multi-year partnership with NFL American football franchise the Chicago Bears.
FanDuel secures multiple NFL team partnerships
US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.
Wyndham Worldwide extends stay with PGA Tour event
Hotel and hospitality services group Wyndham Worldwide has signed a 10-year extension to its title sponsorship of the PGA Tour golf event in Greensboro, North Carolina.
NFL’s Buccaneers kick back for Lazydays deal
NFL American football team Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with recreational vehicle dealership Lazydays.
Mountain West Conference backs Cayman Islands basketball event
US collegiate sports organisation the Mountain West Conference will sponsor a new college basketball tournament to be staged in the Cayman Islands.
Harley-Davidson climbs aboard for X Games
US motorcycle manufacturer Harley-Davidson has reached a multi-year deal to sponsor the X Games extreme sports event.
NBA’s Grizzlies take flight with local airport
NBA basketball franchise the Memphis Grizzlies has entered into a partnership with Memphis International Airport.
Liberty Mutual secures US Soccer partnership
Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.
Richmond 2015 banks new partner
Richmond 2015, the organiser of the 2015 UCI Road World Championships, has signed TowneBank to its team of major corporate partners for September’s nine-day cycling event in the US city.
Vysk pitches in with New York Mets sponsorship
Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.
Anheuser-Busch renews US and Mexican football ties
Brewing giant Anheuser-Busch InBev has secured a multi-year renewal to its sponsorship of matches featuring the US and Mexico national football teams in the United States.
National Car Rental enters MLB market with hometown Cardinals
US Major League Baseball franchise the St. Louis Cardinals has secured commercial partnerships with Missouri-based car hire company National Car Rental and sports goods retailer Academy Sports + Outdoors.
Abbott adds Boston race to World Marathon Majors deal
US healthcare and pharmaceutical brand Abbott has built on its title sponsorship of the World Marathon Majors by striking a deal to become an official sponsor of the Boston Marathon.
Toyo Tires on board with Boston Red Sox
Japanese tyre manufacturer Toyo Tires has entered into a partnership with Major League Baseball franchise the Boston Red Sox.
Audi pitches in with long-term Yankees renewal
German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.
Southwest Airlines adds Dodgers to MLB portfolio
US-based Southwest Airlines has moved to expand its presence in Major League Baseball by entering into a partnership with the Los Angeles Dodgers.
Under Armour teams up with University of Cincinnati
US sportswear manufacturer Under Armour has signed a multi-year partnership with the University of Cincinnati’s athletics programme.
MLB renews with DraftKings and apparel partners
Online fantasy sports company DraftKings has agreed a multi-year extension to its partnership with Major League Baseball, which has also renewed terms with four of its leading on-field apparel providers.