USA
UFC outlines terms of groundbreaking Reebok deal
The Ultimate Fighting Championship has confirmed that fighters will be paid in line with their experience in the mixed martial arts series under its major new sportswear partnership with Reebok.
Chicago Marathon signs up electronics sponsor
Electronic solutions manufacturer Molex has agreed a deal to become an official sponsor of the Chicago Marathon.
Going good for Xpressbet at Preakness Stakes
Online betting company Xpressbet has reached an agreement to serve as the title sponsor of the Preakness Stakes horse race.
Coppertone partners with cream of US football
Soccer United Marketing, the dedicated marketing arm of the US Soccer national governing body, has reached a multi-year agreement with German health products company Bayer HealthCare to make its Coppertone brand the official suncare partner of US Soccer and the National Women’s Soccer League.
Special Olympics agrees healthy deal with Herbalife
Global nutrition company Herbalife has become a Games supplier of LA2015, the organising committee for the 2015 Special Olympics World Games.
MLB strikes Esurance agreement
Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.
Equifax and Domino’s broaden commitment to NFL duo
Global information solutions company Equifax has become one of the founding partners of the Atlanta Falcons’ new stadium, while fellow NFL American football franchise the Tampa Bay Buccaneers has extended its deal with restaurant and pizza delivery company Domino's .
Acer to offer players new ways to connect through LPGA deal
The Ladies Professional Golf Association has agreed a new commercial partnership with Taiwanese hardware and electronics company Acer.
NBA takes Stance with sock deal
The NBA basketball league in North America has extended and expanded a multi-year deal with sock brand Stance.
Mayweather-Pacquiao to smash sponsorship records
This weekend’s pound-for-pound super fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas is poised to bring in more than three times the sponsorship revenue generated by any other boxing event in history, according to ESPN.com.
Chicago Bears secure wide-ranging partnership with PNC Bank
US financial services corporation PNC Bank has entered into a multi-year partnership with NFL American football franchise the Chicago Bears.
FanDuel secures multiple NFL team partnerships
US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.
Wyndham Worldwide extends stay with PGA Tour event
Hotel and hospitality services group Wyndham Worldwide has signed a 10-year extension to its title sponsorship of the PGA Tour golf event in Greensboro, North Carolina.
NFL’s Buccaneers kick back for Lazydays deal
NFL American football team Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with recreational vehicle dealership Lazydays.
Mountain West Conference backs Cayman Islands basketball event
US collegiate sports organisation the Mountain West Conference will sponsor a new college basketball tournament to be staged in the Cayman Islands.
Harley-Davidson climbs aboard for X Games
US motorcycle manufacturer Harley-Davidson has reached a multi-year deal to sponsor the X Games extreme sports event.
NBA’s Grizzlies take flight with local airport
NBA basketball franchise the Memphis Grizzlies has entered into a partnership with Memphis International Airport.
Liberty Mutual secures US Soccer partnership
Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.