Richmond 2015, the organiser of the 2015 UCI Road World Championships, has signed TowneBank to its team of major corporate partners for September’s nine-day cycling event in the US city.
TowneBank, a new presence in the Richmond banking scene, recently acquired Richmond-based Franklin Federal Savings Bank and is one of the largest banks headquartered in the state of Virginia.
TowneBank will be designated the official bank sponsor of the 2015 Road World Championships, which is expected to attract a total of 450,000 spectators from the Richmond region and across the globe from September 19-27.
As a major corporate sponsor, TowneBank will partner with Richmond 2015’s Société 2015, a 700-plus member-strong, local business engagement program designed to help the local business community maximise the opportunity presented by the Road World Championships.
Other TowneBank sponsored events include partnering with Richmond 2015 on ‘Happenings Around Towne,’ a community calendar of events that local businesses can use to post their World Championship-themed events.
TowneBank will also be involved in helping spectators ‘get around Towne’ with shuttle services and a bike valet service to assist fans who want to use bike transportation to view the races.
Richmond’s staging of the International Cycling Union (UCI) showpiece comes after it was hosted in Ponferrada, Spain last year.