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Under Armour teams up with University of Cincinnati

US sportswear manufacturer Under Armour has signed a multi-year partnership with the University of Cincinnati’s athletics programme.

Terms for the deal, which is effective from July 1, were not disclosed but Forbes reports that Under Armour will pay Cincinnati up to $5m (€4.7m) annually. Cincinnati’s current partnership with Adidas is understood by Forbes to be worth $1.5m per year in cash and equipment.

As part of the multi-year agreement, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and gameday uniforms for each of the University of Cincinnati’s 19 men's and women's varsity athletic teams.

Under Armour will also integrate Cincinnati’s teams and brand into global marketing campaigns, social media initiatives, in-store promotions and grassroots activation.

Cincinnati becomes the brand’s 15th National Collegiate Athletic Association (NCAA) Division One all-school partnership. It is Under Armour’s fourth programme from the American Athletic Conference alongside the University of South Florida, Temple and Navy.