US College Sport
Carmaker Nissan is focused on engaging local dealers to support its goal of a 10-per-cent market share in the US following its mammoth sponsorship deal with 100 US colleges.
US insurance company Allstate is using college football as the main platform to communicate its key messages.
The American arm of global consumer electronics group LG will pay an eight-figure fee per year for Corporate Partner marketing and activation rights to National Collegiate Athletic Association (NCAA) championship events in a multi-year deal.
National Collegiate Athletic Association (NCAA) managing director, marketing and broadcast alliances, Keith Martin estimates that around 40 to 50 per cent of all advertising revenue during the Division I Men’s Basketball Championship is delivered by NCAA sponsors.