United Kingdom
Kia extends backing of Surrey, The Oval
Korean automotive manufacturer Kia has signed a new agreement with Surrey County Cricket Club through which it will retain naming rights to The Oval until the end of 2024
Paddy Power, Huddersfield launch sponsor-free kit after PR stunt
UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.”
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Wolves brings in ManBetX to increase fee, Villa scores with W88
Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Mastercard partners with Women’s British Open
US financial services company Mastercard has agreed a three-year partnership with the Women’s British Open, adding to its long-standing backing of men’s golf major The Open.
Everton expands deals with Fratelli Beretta, USM Holdings
English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire…
Relief for Haas F1 as Rich Energy CEO forced out, title deal lives on
The Haas F1 Team has reached the end of an era with former title sponsor Rich Energy, after the company rebranded itself and forced out controversial founder and chief executive William Storey
Liverpool teams up with EA Sports
Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
Scottish Rugby furthers wide-ranging Macron deal
Scottish Rugby, the governing body of rugby union in the country, has agreed an early extension to its partnership with Italian sportswear company Macron
MG upgrades Liverpool deal to global partnership
Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership
Sigma Sports partners up with UCI Road World Championships
Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29
1xBet adds Chelsea to football portfolio
Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…
Leaked documents appear to show Rich Energy has terminated Haas F1 deal
British drinks brand Rich Energy has published legal documents purporting to show that it has terminated its sponsorship deal with the Haas F1 Team, despite Haas’s claims to the contrary.
Utilita extends Southampton partnership
English Premier League club Southampton has extended its partnership with energy supplier Utilita
Indigo Group adds Cardiff Blues to sponsorship portfolio
The Cardiff Blues Pro14 rugby union team has signed a sponsorship deal with business solutions provider Indigo Group
Sponsorship trends in Grand Slam tennis
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
Rich Energy still Haas F1’s title sponsor after ’embarrassing’ tweet blamed on ‘rogue individual’
British drinks brand Rich Energy is still the title sponsor of the Haas Formula One Team, despite its official Twitter account posting a tweet on Wednesday saying it had terminated its contract
London Irish signs kit deal with BLK
Sportswear company BLK has agreed a deal to become the kit provider of English Premiership rugby union club London Irish
ROKiT extends Williams commitment
Telco ROKiT has today (Thursday) struck an extension to its title sponsorship deal with Formula One motor-racing team Williams