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1xBet adds Chelsea to football portfolio

Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the online betting company this month.

The contract will run from 2019-20 to 2021-22, with 1xBet becoming Chelsea’s new global betting partner.

Chris Townsend, Chelsea’s commercial director, said: “1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world.”

Earlier this month, Liverpool agreed a multi-year deal with 1xBet, while Barcelona signed a five-season contract.