United Kingdom
RLWC 2013 scores dual drinks deal
Rugby League World Cup 2013 has agreed sponsorship deals with Thai beer brand Singha Beer and cider brand Kingstone Press.
DHL returns to back 2015 Rugby World Cup
DHL has been announced as the official logistics partner of the 2015 Rugby World Cup, which will be hosted by England.
Rugby League World Cup signs up GoDaddy.com and Hertz
Rugby League World Cup 2013 organisers have agreed a double deal ahead of the tournament’s kick-off this weekend with domain name registrar and web hosting provider GoDaddy.com, along with Hertz, added to the event’s commercial portfolio.
United’s biggest telecoms deal halves in value
Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.
SPFL signs Irn Bru and continues search for title sponsor
The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.
EZE primed for Rugby League World Cup kick-off
Rugby League World Cup 2013 has agreed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group ahead of the tournament’s kick-off this weekend.
Star Sports partners McLaren for Indian GP
ESPN Software India has agreed a deal for its Star Sports website to sponsor the McLaren Mercedes Formula One team for this weekend’s Indian Grand Prix.
Babolat aces LTA renewal
British tennis’ governing body, the Lawn Tennis Association, has announced a four-year extension to its partnership with tennis equipment brand Babolat.
Greater Manchester Marathon secures first title sponsor
Sportswear brand Asics has agreed a deal to become the first title sponsor of the Greater Manchester Marathon.
Nespresso tees up Ryder Cup partnership
Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.
888casino.com pockets naming rights to Snooker Shoot-Out
Online gaming website 888casino.com has secured the title sponsorship for the 2014 Snooker Shoot-Out competition.
Interlink Express expands Stoke City support
Interlink Express has agreed a new one-year sponsorship package with Stoke City in order to increase its support of the English Premier League football club for the 2013-14 season.
United’s hit or miss?
NatWest extends WRU initiative
The Welsh Rugby Union and banking group NatWest have agreed a four-year extension of their NatWest RugbyForce grassroots initiative.
Viagogo moves into naming rights with Scottish Rugby
Viagogo has announced a three-year partnership with Scottish Rugby that makes the online ticket exchange the title sponsor for Scotland’s home autumn internationals.
Chevrolet’s deal with United a “no-brainer” says ousted GM official
Former General Motors global marketing head Joel Ewanick has described Chevrolet’s record shirt sponsorship deal with English Premier League football club Manchester United as a “no-brainer” despite the agreement reportedly playing a major part in his exit from the company.
Sports Technology signs up for Glasgow’s Commonwealth Games
Sports Technology has become the latest addition to the Glasgow 2014 sponsor family by signing up as the official provider of large video screens and audio services for the Scottish city’s staging of the Commonwealth Games.
LTA hands Nike expanded role
British tennis’ governing body, the Lawn Tennis Association, has announced an enhanced four-year extension to its commercial partnership with sportswear giant Nike.