Sportswear brand Asics has agreed a deal to become the first title sponsor of the Greater Manchester Marathon.
The race returned after a decade’s absence in 2012 and Asics will back the next edition on April 6, 2014.
Asics will support the race and entrants with assets such as My Asics, its online training aid that provides training plans and expert advice.
The Greater Manchester Marathon starts and finishes at Old Trafford, the home of English Premier League football club Manchester United, and also includes a half/half relay and four leg relay.