United Kingdom
London Marathon refreshes Nestle ties with Buxton deal
UK mineral water brand Buxton has announced a new partnership that makes it the official water of the London Marathon.
Zeo scores England Netball deal
Soft drinks company Zeo has agreed a wide-ranging one-year sponsorship deal with the England Netball organisation.
Saudi Telecom enhances partnership with United
Telecommunications company Saudi Telecom has struck a five-year extension to its sponsorship agreement with English Premier League football club Manchester United.
Bartercard expands rugby league presence with Hull FC
English rugby league team Hull FC has reached a shirt sponsorship deal with business-to-business trade exchange Bartercard.
Wigan Warriors touch down with new shirt sponsor
English Super League and Challenge Cup rugby league champion Wigan Warriors has announced a shirt sponsorship agreement with locally based lighting products specialists Light Distribution Limited.
Royal London seals one-day cricket deal with ECB
UK mutual life and pensions company Royal London has agreed a four-year deal with the England and Wales Cricket Board to become the title sponsor of the national governing body’s one-day cricket competitions from 2014.
Gilbert converts RFU extension
English rugby union’s governing body the Rugby Football Union has extended its partnership with rugby equipment manufacturer Gilbert by a further seven years.
Ford steers into Glasgow 2014 partner role
Automotive giant Ford has reached a deal to become the sixth top-tier official partner of the Glasgow 2014 Commonwealth Games.
SFA scores Adidas extension
Adidas has extended its deal with the Scottish Football Association to remain the governing body’s official kit supplier until 2018.
Coral signs up for new PDC event
The Professional Darts Corporation has announced that bookmaker Coral will be the title sponsor of its new event which will be staged in Edinburgh, Scotland at the weekend.
Warrington Wolves take flight with Emirates
MyClubBetting.com backing RLWC 2013
Bespoke betting services provider The Betting Service has reached a deal with Rugby League World Cup 2013 organisers to make its online portal MyClubBetting.com the official betting and gaming partner for the tournament.
Thirsty Planet joins Rugby League World Cup team
British spring water brand Thirsty Planet has announced a partnership with the 2013 edition of the Rugby League World Cup.
E-Lites links up with Warriors
English Premiership rugby union club Worcester Warriors has signed a sponsorship deal with electronic cigarettes manufacturer E-Lites.
United set to sign Nike extension – report
English Premier League football club Manchester United has agreed terms on a five-year extension of its kit partnership with Nike in a deal worth a basic £300m (€351m/$480m), according to the Sun newspaper.
Marston’s toasts decade with English cricket
Marston’s brewery has extended its commercial agreement as the official beer of the England cricket team until 2017.
RLWC 2013 scores dual drinks deal
Rugby League World Cup 2013 has agreed sponsorship deals with Thai beer brand Singha Beer and cider brand Kingstone Press.
DHL returns to back 2015 Rugby World Cup
DHL has been announced as the official logistics partner of the 2015 Rugby World Cup, which will be hosted by England.