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Viagogo moves into naming rights with Scottish Rugby

Viagogo has announced a three-year partnership with Scottish Rugby that makes the online ticket exchange the title sponsor for Scotland’s home autumn internationals.

Commencing with the matches against Japan on November 9, South Africa on November 17 and Australia on November 23, the annual series will be branded the Viagogo Autumn Tests.

As the official secondary ticketing partner of Scottish Rugby, Viagogo will also provide fans with a secure platform on which to buy and sell tickets for the games and all of Scotland's home matches over the duration of the deal.

The deal heralds a number of firsts for Viagogo as it marks its maiden tie-up with a sport’s governing body, first deal in Scotland and initial move into naming rights sponsorship.

Viagogo already has partnerships in place with more than 30 European football clubs, including Chelsea, Manchester City, Bayern Munich and Paris Saint-Germain, as well as the French Open tennis championships and ATP World Tour Finals.