Rugby League World Cup 2013 has agreed a sponsorship deal with leisure, entertainment and lifestyle providers EZE Group ahead of the tournament’s kick-off this weekend.
EZE Group will benefit from television-visible branding on pitch-side advertising boards on match days.
The competition gets under way on Saturday with an opening ceremony at Cardiff’s Millennium Stadium followed by a double-header of action featuring England versus Australia and Wales against Italy.
England and Wales are hosting the tournament with games also set to be played in France and Ireland.