The McLaren Mercedes Formula One motor-racing team has extended its long-term sponsorship deal with Spanish banking group Santander and entered into a new corporate partnership with legal practice Norton Rose Fulbright.
Santander first linked up with McLaren in 2007 and the tie-up has played an important role in establishing the bank’s brand in the UK. McLaren’s British driver Jenson Button has served as a Santander ambassador since joining the team in 2010 and will continue to front major marketing campaigns and staff engagement activities.
Terms of the extension were not disclosed, but Santander will remain on McLaren’s corporate partner roster alongside Johnnie Walker, Tag Heuer, Hugo Boss, Claro, AkzoNobel, Hilton HHonours and Aon.
Norton Rose Fulbright becomes McLaren’s global legal advisor, the first partnership of its kind in F1, and the two will collaborate on a corporate social responsibility initiative. Details of the scheme will be announced at a later date.
McLaren is still searching for a new title sponsor after parting ways with telecommunications group Vodafone at the end of the 2013 season – a move that was initially announced last March.