Vauxhall Motors has added to its UK football sponsorship portfolio with a deal to become the official automotive partner of English Premier League club Liverpool.
The Luton-based company’s deal with Liverpool is effective from the team’s home game against Arsenal on February 8 and runs until the end of the 2015-16 football season.
Under an existing agreement, Vauxhall is the lead partner of the national teams and football associations of England, Northern Ireland, Scotland and Wales.
“Vauxhall Motors has enjoyed great success over the past three seasons with our Home Nations football sponsorships,” Vauxhall chairman and managing director Duncan Aldred said. “This exciting new sponsorship will undoubtedly benefit from the experience we have gained in international football.”
Liverpool is currently placed fourth in the Premier League, eight points behind leader Arsenal.