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Force India and Caterham sign contracts ahead of new F1 season

The Force India Formula One motor-racing team has announced sponsorship agreements with Mexican telecommunications company Claro and Kazakh sporting foundation Astana, while fellow F1 outfit Caterham has extended its partnership with computer technology group Dell/Intel.

Under a multi-year deal, the terms of which remain undisclosed, Claro’s branding will feature on Force India’s engine cover and drivers’ race suits from the beginning of the 2014 F1 season. Mexican driver Sergio Perez has signed to drive for the team this campaign and Force India last week announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.

Astana, which also performs its promotion of Kazakhstan’s capital city with the title sponsorship of the country’s UCI ProTour cycling team, will benefit from branding on the side nose of Force India’s new VJM07 car.

Force India owner Vijay Mallya said: “When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand. I think that ambition is reflected in the partners we are working with and our world class driver line-up.”

Elsewhere, Caterham has renewed its partnership with Dell/Intel. Under the agreement, the terms of which were undisclosed, Dell/Intel will oversee an upgrade to Caterham’s High Performance Cluster, something the team believes will enhance its wind tunnel usage under the championship’s more stringent 2014 regulations. Dell/Intel will also receive branding rights across the Caterham group of companies.