United Kingdom
Lycamobile connects with English Test grounds
Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.
Royal London on board with British Superbike Championship
Watchmaker Royal London has reached a commercial partnership with the British Superbike Championship motorcycling series.
ECB raises a glass to Hardys deal
Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.
JCB digs in for extended Triumph Hurdle partnership
Construction and agricultural machinery manufacturer JCB has announced a six-year extension to its naming sponsorship of showpiece horse race the Triumph Hurdle at Cheltenham Racecourse.
County cricket’s Derbyshire strikes stadium naming rights deal
UK apprenticeships provider 3aaa has agreed a three-year stadium naming rights partnership with Derbyshire County Cricket Club.
Everton toasts renewed Chang deal
English Premier League football club Everton has signed a three-year extension to its shirt sponsorship deal with Thai beer brand Chang.
ATP powers home Enel extension
Italian power company Enel has announced a three-year renewal to its partnership with the Association of Tennis Professionals, the governing body of men’s professional tennis.
Warrior increases Premier League presence with Stoke deal
English Premier League football club Stoke City has announced a deal with Warrior to make the US sportswear brand its new official kit supplier.
Dafabet cues up World Snooker Championship naming deal
Online betting and gaming company Dafabet has agreed to become the title sponsor of snooker’s 2014 World Championship.
Dunlop to continue as title sponsor of BTCC
Tyre supplier Dunlop has agreed a multi-year deal to extend its title sponsorship of the British Touring Car Championship (BTCC) motor-racing series.
Aberdeen Asset Management interested in Pro12 expansion franchise
Financial services firm Aberdeen Asset Management has expressed an interest in helping to establish and sponsor a third Scottish Pro12 rugby union team in its home town.
Caterham F1 stays connected with Truphone
International mobile network operator Truphone has extended its sponsorship of the Caterham Formula One motor racing team.
PruHealth to sponsor Saracens showpiece games
English Premiership rugby union team Saracens has announced that private medical insurance company PruHealth and its PruProtect with Vitality healthy living programme will sponsor the club's two ‘Derby Day’ showpiece games against Gloucester.
World Snooker names title sponsor for Players Championship
The World Snooker governing body has announced that residential park home and holiday lodge operator Wyldecrest Parks is to become the title sponsor of its Players Championship Grand Final.
Yorkshire CCC secures Mazars partnership
International accounting firm Mazars has agreed a two-year deal with Yorkshire County Cricket Club to become the English team’s principal partner.
Betway weighs in with Froch-Groves Wembley rematch
Online betting and casino company Betway has signed a title sponsorship agreement with promoter Matchroom Sport for the World Boxing Association and International Boxing Federation super-middleweight world title rematch between Carl Froch and George Groves.
Manchester United closing in on Nike extension – reports
English Premier League football club Manchester United is set to agree a new world-record kit deal with US sportswear giant Nike, according to UK newspapers the Mirror and the Mail.
All England Open Badminton Championships serves up Yonex renewal
Sports equipment manufacturer Yonex has agreed a seven-year extension to its long-running title sponsorship of the All England Open Badminton Championships.