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ATP powers home Enel extension

Italian power company Enel has announced a three-year renewal to its partnership with the Association of Tennis Professionals, the governing body of men’s professional tennis.

Enel has been a gold partner of the ATP World Tour since 2007 and will continue to benefit from on-site brand activation at selected tournaments on the premier circuit for men’s tennis through 2016.

The new renewed alliance will be centred around some of the most prestigious events on the Tour, including two ATP World Tour Masters 1000 tournaments – the Sony Open Tennis in Miami, and the Internazionali d’Italia in Rome – and the season-ending ATP World Tour Finals in London.

In 2013, Enel-sponsored ATP tournaments were watched by more than 167 million television viewers and attended by 562,000 fans, while ATP’s global television coverage has increased by 75 per cent since 2008.

ATP commercial director Laurent Delanney said: “To give an example, in 2013, Enel’s exposure generated by the TV broadcast of their sponsored ATP tournaments increased by 26 per cent in comparison with the previous year. Our sponsorship programmes deliver tangible results for our partners.”