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ECB raises a glass to Hardys deal

Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.

Under the agreement, Hardys will promote their products and offer samples to England fans at home international fixtures.

The brand will also activate the association with England’s national team through advertising and marketing campaigns. In addition, the 1853 Club will give cricket fans the opportunity to buy premium-level Hardys wine, which has limited availability in the UK.

England will play two home Test matches, five one-day internationals and a Twenty20 game against Sri Lanka this summer, before facing India in five Tests, five ODIs and a T20. In 2015, Australia will tour England in defence of the Ashes.