The World Snooker governing body has announced that residential park home and holiday lodge operator Wyldecrest Parks is to become the title sponsor of its Players Championship Grand Final.
The one-year deal will cover the 2014 edition of the event.
Under the deal, the tournament will be known as the Wyldecrest Park Homes Players Championship Grand Final.
The event will run from March 25-29 at the Guild Hall in Preston, England.